![]() ![]() Keep in touch with your past customers and new potential customers using posts for Google My Business. Businesses with photos get 42% more requests for directions than those that don't, showing just how important images can be when users are deciding where to go. Photos of products, spaces or team members give users an impression of your business and can help you stand out against the competition. Take advantage of photos and posts to keep your profile reflecting well on your business and looking the best it can be - and don't forget to review those opening hours too.Įye-catching images will grab the interest of people who are searching for businesses like yours, so take advantage by posting photos regularly on your profile. If your shop window is up-to-date and looking fresh, it will have a better chance of driving traffic to your website or enticing people through the door of your physical shop. Think of your Business Profile on Google like your digital equivalent. In the offline world, a shop that wants to attract potential customers doesn't leave the same display in its storefront each season. Even if the owner is the only person working in the shop that day, instant messaging means they can respond to potential customers at their convenience whenever there is a lull in footfall. Using the chat feature, the business owner can respond instantly from their smartphone and encourage the customer to come in and complete the purchase. ![]() ![]() Using the chat feature, business owners can monitor queries as they come in and send details to potential customers instantly.Ī shoe shop in Cambridge, for example, might receive an enquiry via their Business Profile asking if they have a particular size and style of shoe in stock. You can also chat with prospective customers in real time by activating instant messaging for Google My Business. It's possible for people to do this from Google Maps or Google Search, which means contacting you with a question is seamless and convenient.īut that's not the only way to engage with users who are interested in your business. By providing a phone number as part of your profile, you enable prospective customers to call you from their smartphone with the tap of a finger. Your Business Profile on Google lets you connect with potential customers to have conversations about your business, products or services. If potential customers can easily see if this business is open or closed when they're searching for a breakfast venue, they're more likely to consider visiting the bakery. If your business doesn't show up on Google Maps when a relevant search is made, the potential customer may find what they need elsewhere.įor example, a South London bakery owner might want to let prospective customers know that it opens at 7am to avoid missing the early morning rush. There has been a 500% increase in the number of "near me" searches that contain phrases like "can I buy" or "to buy" over the past two years, showing that more and more people are using these platforms to make decisions about where to go and what to buy. Your Business Profile will appear when users are looking for relevant products or services on Google Search and Google Maps. Sharing this information helps prospective customers feel more confident that your business can meet their needs. Research shows complete profiles are twice as likely to be considered reputable, so it's well worth the small time investment to help your business appear trustworthy online. Your Business Profile will also include a business category, website link, reviews, photos, opening hours, and a unique short name, so check these carefully too. The most critical information on any listing is your business name, logo, address and phone number, so double-check that these are accurate and up-to-date. Once you've claimed or created and verified your profile with Google My Business, the next step is to make sure all of your information is complete and error-free. ![]()
0 Comments
Leave a Reply. |